Our Online Presentation for Sellers

This is our web-based summary of our presentation to sellers when meeting with them about selling their Seattle area real estate. Our face-to-face presentation has a more applicable focus with market data related to the location and timing. Contact us today for your personal, market-focused presentation.

1. Home owners that hire a Realtor® to sell real estate make more money, experience less hassle and sell faster than home owners choosing to do on their own.

• Sales price of homes sold with a Realtor® were 18-22% higher than those sold without a Realtor® (For Sale By Owner - FSBO)
• Understanding how to prepare the necessary paperwork is one of the most significant concerns, especially with all that's required for a real estate transaction in the state of Washington.
• Many FSBO home owners indicated that the process of answering calls, meeting potential buyers, responding to paperwork took much more of their time than they expected; they didn't have a skilled intermediary to screen potential buyers and take care of the day to day activities.
• Marketing is expensive; attracting buyers takes more than just placing up a sign.
• Nearly 35% of owners that attempt to sell on their own end up hiring a real estate agent when the house doesn't sell
• A majority of owners that sold or attempted to sell on their own say that the 2.5 - 3% commission to a listing real estate agent would have been worth it

2. Pricing, Marketing and Communication. As your listing agents, we focus on these three areas as the most critical in a successful transaction.

Pricing. When you decide to sell your real estate, you want the highest possible return on your investment. Determining price is the most critical task in preparing your house for sale. Getting your pricing right the first time is the best strategy. Most serious buyers and buyer agents look for new listings as they come on the Northwest Multiple Listing Service (MLS) and the Internet. That is when the excitement and urgency surrounding your home is the greatest. If you price too high to "test the market" you may miss your target market and best potential buyers, as few serious buyers will bother to check back in a few weeks time to see if your price is reduced. As the politicians say, "we have a plan" ...[click for more]

Marketing. Effective marketing must be developed to influence the two most important groups of people in the real estate buyers market--Real Estate professionals and Individual Buyers.

Real Estate Professionals. We place your home on the Northwest Multiple Listing Service (NWMLS) AND actively market your home directly to real estate professionals in Seattle, all over the Puget Sound area and throughout the United States. We post multiple photos of your home (internal and external) on the NWMLS and on our multiple web sites in order to fully show your home. Even today with the ease of technology MOST agents still only attach ONE front photo on the listing service. We will use our "home staging" experience to make your photos look the most appealing to buyers. We'll share with you advice on how to "stage" your home for showing to potential buyers. More appeal can mean more dollars to you.

Directly to Individual Buyers. Even though most real estate buyers use a real estate agent for their transactions, they also tend to spend a lot of time searching on their own for real estate. Our marketing strategy includes getting deep into all information sources a buyer may use such as the Internet, newspaper, signs, open houses and flyers. Lindee and I utilize direct buyer information sources and provide sellers with extensive exposure through:

a. The Internet's World Wide Web

b. Sophisticated, professional flyers

c. Professional Re/Max Yard Signs

d. Open Houses (with your approval)

e. Printed Publications/Advertisements

Communication. One thing we hear quite often from some of our new clients is their dissatisfaction with the communication and service from other real estate agents they have used in the past. We are commited keeping you informed every step of the way. We have a communications guarantee that you will hear from us or else we'll rebate you up to $500.00. We use a variety of ways to help you keep track of the process and what we are doing:

Marketing Calendar.

Pending to Close Calendar.

Marketing Activity Report.

Feedback from Showings and Open Houses.

Web Marketing Statistics.

3. Commission. Our primary goal is to take care of your needs, maximize your return on investment, and minimize the stress of the real estate sales process. We believe that helping you succeed allows us to succeed. Our commission structure is competetive for this Puget Sound area market and we believe you will be surprised at how much we can save you. We have rebate programs based on our performance, referral rewards, and other programs you may find desirable.

If you're interested in having our team assist you in selling your home and provide you with our exclusive and complete market exposure, please give us a call at 206-940-8319 or 206-679-0755. We will gladly discuss the details of listing your home and when you're ready, meet with you to get the process started. Our goals are the same as yours - selling your home at the highest sales price, in the shortest amount of time and with the least inconvenience to you.